Automation guide
How to Automate Content Repurposing with Make (formerly Integromat)
Content Repurposing with Make (formerly Integromat) automates repetitive work so your team focuses on exceptions and decisions. Make's scenario builder handles complex branching logic and data transformation that simpler tools can't.
Step-by-step guide to automating content repurposing using Make (formerly Integromat). One blog post becomes 8 pieces of platform-native content in under 5 minutes. Consi
The problem
Marketing teams spend hours reformatting each piece of content for different channels. Publishing is slow and inconsistent.
The outcome
One source asset becomes 5-8 channel-specific pieces in minutes. Publishing cadence doubles without adding headcount.
The tool
Make is a visual automation platform with advanced data transformation. Best for complex multi-step workflows with branching logic.
How it works — step by step
- 1Source content ingested (blog post, video transcript, podcast audio)
- 2AI extracts key points, quotes, and structure from source material
- 3Format-specific versions generated: tweet thread, LinkedIn post, email newsletter, short video script
- 4Drafts reviewed and scheduled via content calendar integration
- 5Performance data fed back to refine future repurposing prompts
About Make (formerly Integromat)
Make is a visual automation platform with advanced data transformation. Best for complex multi-step workflows with branching logic.
Strengths
- ✓Visual scenario builder
- ✓Data transformation
- ✓Error handling
- ✓HTTP/webhook support
Pricing
From $9/mo (Core)
When this makes sense
Content Repurposing automation with Make (formerly Integromat) works best when your team handles this workflow multiple times per week, inputs are consistent enough for pattern matching, and human review of exceptions is part of the process. It is less effective when every instance requires unique judgment or when regulatory requirements mandate human sign-off on every step.
Related automation guides
Want this in production?
Altor builds content repurposing automation for US B2B companies.
We connect to your live systems, ship to production in 3 weeks, and stay until the system delivers measurable impact. One source asset becomes 5-8 channel-specific pieces in minutes. Publishing cadence doubles without adding headcount.