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Automation guide

How to Automate Sales Outreach with Zapier

Research prospects, personalise email sequences, enrich CRM, and follow up at optimal timing automatically.

The problem

SDRs spend 4 hours/day manually researching prospects and writing emails that are 80% the same with 20% personalisation.

The outcome

Personalised outreach at 10x volume. SDRs spend time on live conversations, not research and drafting.

The tool

Zapier — The most widely used no-code automation platform.

How it works — step by step

  1. 1

    Target account list imported or triggered from ICP criteria

  2. 2

    AI researches each company and identifies a specific personalisation hook

  3. 3

    Email sequence drafted with genuine personalisation per recipient

  4. 4

    Sequence enrolled and follow-ups triggered based on engagement signals

About Zapier

The most widely used no-code automation platform. 6,000+ app integrations. Best for connecting SaaS tools without code.

Strengths

  • 6,000+ integrations
  • No code required
  • Reliable triggers
  • Large ecosystem

Pricing

Free tier. Paid from $19.99/month.

Documentation ↗

Related guides

Want this in production?

Altor builds sales outreach automation for US B2B companies.

We don't hand off code and disappear. We connect to your live systems, ship to production in 3 weeks, and stay until the system delivers measurable impact. Personalised outreach at 10x volume. SDRs spend time on live conversations, not research and drafting.

Email us your workflow →