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Automation guide

How to Automate Social Media Posting with Make (formerly Integromat)

Schedule, generate, and publish social content across platforms from a single content calendar or trigger.

The problem

Consistent social presence requires daily manual action across 4-6 platforms. Most teams post inconsistently or hire dedicated headcount.

The outcome

Content calendar drives automated daily publishing across all channels. One review step. No manual platform switching.

The tool

Make (formerly Integromat) — Visual automation builder with more power than Zapier.

How it works — step by step

  1. 1

    Content brief or blog post enters the queue

  2. 2

    AI generates platform-specific copy and hashtags

  3. 3

    Human reviews and approves in single dashboard

  4. 4

    Posts scheduled and published automatically with analytics tracked

About Make (formerly Integromat)

Visual automation builder with more power than Zapier. Handles complex branching, iterators, and data transformations.

Strengths

  • Complex data transforms
  • Visual branching
  • Cost-effective
  • Error handling

Pricing

Free tier (1,000 ops). Paid from $9/month.

Documentation ↗

Related guides

Want this in production?

Altor builds social media posting automation for US B2B companies.

We don't hand off code and disappear. We connect to your live systems, ship to production in 3 weeks, and stay until the system delivers measurable impact. Content calendar drives automated daily publishing across all channels. One review step. No manual platform switching.

Email us your workflow →