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Net Promoter Score (NPS)

NPS measures customer loyalty by asking how likely they are to recommend your product (0-10 scale). Promoters (9-10) minus Detractors (0-6) equals your NPS.

Why it matters for B2B support

B2B SaaS NPS is heavily influenced by support quality. Companies with sub-4-hour MTTR average 15-20 points higher NPS than those with 24+ hour MTTR. Support is the most common interaction that moves a customer from Promoter to Detractor.

How Altor helps

By reducing investigation time from 20-45 minutes to under 2 minutes, Altor shortens MTTR which directly improves NPS. Customers who get fast, accurate resolutions become promoters.

FAQ

What is a good NPS for B2B SaaS?

Above 50 is excellent, 30-50 is good, 0-30 is average. Support quality is the #1 operational driver of NPS in B2B.

How does support quality affect NPS?

A single bad support experience can drop a Promoter to a Detractor (-20 point swing). Conversely, resolving a complex issue quickly often converts Passives to Promoters.

Related terms

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