Taking on 2–3 new engagements in 2026 — EST & PST hours

Start a Conversation

Automation guide

How to Automate Lead Qualification with Make (formerly Integromat)

Score and route inbound leads by querying CRM data, firmographic signals, and fit criteria automatically.

The problem

Sales teams waste 70% of their time on leads that will never convert. Manual qualification is slow, inconsistent, and non-scalable.

The outcome

SDRs only touch qualified leads. Conversion rates improve. CRM data stays fresh without manual input.

The tool

Make (formerly Integromat) — Visual automation builder with more power than Zapier.

How it works — step by step

  1. 1

    New lead arrives in CRM or via web form

  2. 2

    AI enriches the lead with firmographic and intent data

  3. 3

    Scoring model assigns fit tier (hot / warm / cold)

  4. 4

    Lead is routed to appropriate rep or nurture sequence

About Make (formerly Integromat)

Visual automation builder with more power than Zapier. Handles complex branching, iterators, and data transformations.

Strengths

  • Complex data transforms
  • Visual branching
  • Cost-effective
  • Error handling

Pricing

Free tier (1,000 ops). Paid from $9/month.

Documentation ↗

Related guides

Want this in production?

Altor builds lead qualification automation for US B2B companies.

We don't hand off code and disappear. We connect to your live systems, ship to production in 3 weeks, and stay until the system delivers measurable impact. SDRs only touch qualified leads. Conversion rates improve. CRM data stays fresh without manual input.

Email us your workflow →