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Customer Satisfaction Score (CSAT)

CSAT measures customer satisfaction with a specific support interaction, typically on a 1-5 scale collected via post-resolution survey.

Why it matters for B2B support

In B2B support, CSAT is most strongly correlated with resolution speed and technical accuracy of the answer. Customers who receive root-cause diagnoses in their first response score 20-30% higher on CSAT.

How Altor helps

By providing agents with automated investigation results before they respond, Altor enables technically accurate first responses that drive higher CSAT scores.

FAQ

What is a good CSAT score for B2B support?

Above 90% is excellent, 80-90% is good, below 80% indicates systemic issues. Technical accuracy matters more than speed for B2B CSAT.

What drives CSAT in B2B technical support?

Three factors: speed of resolution, technical accuracy of the answer, and whether the customer had to repeat themselves across escalation tiers.

Related terms

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